It’s a topic critical to the future of the newspaper industry: Gaining and retaining women readers. Engaging presentations, discussions and exercises will equip participants with ideas and techniques to put to use in their newsrooms immediately.
WOMEN READERS: OPPORTUNITY NO. 1
This workshop is for anyone involved in creating the content of a newspaper, either in print or online. It's also valuable for those in newspaper marketing and research departments. There are a variety of formats for this workshop to your newspaper — in one or two days, you can present this critical topic to nearly everyone on your staff. Topics include:
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By the Numbers : A look at data on women readers, economic buying power of women and the employment of women in the newsroom.
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Leverage Points: Crafting a product that appeals to women readers makes it a stronger product overall.
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Targeting Women : Trends affecting today’s women and the opportunities they present for the whole newspaper.
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The Art of Experimentation: Big change begins with small steps. How to become a change agent at your newspaper.
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